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Polisport Group Acquires Catlike Brand
Polisport Group Acquires Catlike Brand

2021-02-19

Polisport Group Acquires Catlike Brand

Polisport Group, founded in 1978 by the passion of CEO & President Pedro Araújo for the two-wheels, acquires the premium brand of helmets - CATLIKE.

By adding CATLIKE to the Group portfolio, Polisport is reinforcing its range offer in the high-end cycling market.


From now on CATLIKE products will benefit from the most advanced manufacturing processes and high-end machinery that will bring back again to the market, and the peloton, the well-known "oval design" helmets. Polisport Group will from now on assume exclusively the entire development, industrialization, production, sales, and promotion of CATLIKE brand and products..


CATLIKE is a Spanish brand founded in 1996. The brand sponsored pro-tour teams such as the Movistar Team and Cervelo, as well as various Olympic and World champions and it was distributed in more than 50 countries. CATLIKE comes with a strong heritage, and this heritage will be kept on the DNA of the brand.


In Pedro Araújo own words, "Incorporating a brand like Catlike into our team and portfolio makes us stronger. We are sure that we can relaunch the brand and take it to the next level, we are very proud, committed and we will give our best, setting for sure a new route for Catlike."


Now intensive work is being done by resuming mass production and granting stock availability of helmets during the second semester of 2021 and thus bringing Catlike back to the race. A time schedule for all the helmet model availability will soon be released. As for the remaining products, the portfolio will be defined and aligned according to the new Catlike global brand strategy.


The Polisport Group has a solid market presence manufacturing products related to the two-wheels industry. Focused on internationalization, innovation, and quality of customer service, the group has been expanding its portfolio of clients and markets and it is now present in more than 72 countries around the world.


Polisport Group, the worldwide leader of child bike seats, specializes in bicycle and off-road motorcycle accessories and is already established as a market leader with a growing international presence. The Polisport Group exports 98% of its production and has 9 brands in its portfolio. Today the group has more than 500 employees distributed by 7 companies, which cover, to a large extent, the entire production process of the Group. In addition to its strong investment in it owns brands, its ability to innovate has been recognized with several awards including a Red Dot.


The quality of service and technical expertise have allowed Polisport to attract important customers with whom it has been creating long and stable partnerships in the field of first equipment and customer brand.


In the area of the Motorcycle industry, we are pleased to cooperate with prestigious brands such as KTM, Husqvarna, Triumph, Gas Gas, Yamaha, Wunderlich. In the area of bicycle and automotive products, we highlight the brands BeSafe, Burley and DECATHLON.


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