Considering the Brazilian market as one of the most emerging today, Polisport's sales growth in recent years and following the trend of the major world builders, which are currently based in Brazil, also Polisport, in 2014, felt the need to extend in Brazil by mobilizing a unit for this country. In order to reconcile the strengths of both partners in seeking the best result with the lowest risk, it has established a joint venture with a local producer.

The new business area in Brazil covers the same areas of activity, namely: Bicycle accessories, Off Road accessories and Baby Bicycle Chairs, in the Polisport brand, customer brand and first equipment.