It’s time to ride toward the future!
Polisport Off-Road releases a new identity to reinforce the brand positioning, with new logo and signature change - from We Make Performance Plastics to Performance Parts. The evolution arises from the need to materialize and align the communication and branding with the brand product’s strategy and market position in the past years. Innovation, product excellence and the brand roots in racing and competition are imprinted in all its products and present in the new image.
The new image balances history and know-how, where red has always been in evidence. The new logo translates the dynamism and modernity of Polisport, through the minimalism and simplicity of the shapes that give life to the new logo. Also positioning the brand in the premium segment of the market. On the other hand, the change of the brand's signature reflects the brand's focus on producing innovative and differentiating solutions in the two-wheeler market for everyone, from the rider to the high competition racer.
Over the past 44 years, Polisport has been able to keep up with market evolution through innovative products and services, making commitments with the most recognized international off-road brands, and responding to customer needs. Pedro Araújo, Polisport's CEO, assumes that this image change reflects exactly that, "the agility and innovation, in the way we work and in the value proposition, that, as a brand, we were able to offer to our customers. Moreover, this new identity intends to be a breath of fresh air into the development process of our products while maintaining the quality and durability that characterize the products we design/manufacture".
The president and founder of the company also reinforce that, throughout these four decades, "the group counts on its partners to expand this new image, creating the notoriety and growth of always to accelerate tomorrow".